Conversion Tracking & CRO specialist in India

GA4, GTM and A/B testing so every dollar is measured and every page converts. I'm Raj Dubariya, a freelance performance marketer in Ahmedabad, Gujarat, India with 6+ years of hands-on experience.

Ad platforms optimise toward whatever you tell them counts as a conversion. If tracking is wrong or missing, every optimisation is built on bad data.

I set up GA4 and Google Tag Manager so each lead, call and sale is measured once and accurately, then use A/B testing to improve the pages that turn traffic into customers.

What's included

• GA4 and Google Tag Manager setup
• Call and form tracking
• Offline conversion imports
• A/B testing of landing pages

Who this is for

• Anyone spending on ads without being sure which campaigns produce revenue.
• Businesses whose leads close offline, by phone or in a CRM.

How I measure success

• Conversion rate by source, campaign and landing page.
• Offline outcomes such as qualified leads and sales, imported back so ad bidding can optimise for them.

Common mistakes I fix

• Marking page views or scrolls as conversions, which inflates numbers and misleads bidding.
• Running a hard-coded GA4 snippet alongside Tag Manager, causing duplicate tracking.
• Publishing tags without testing them in GTM Preview and GA4 DebugView.
• Testing page changes without a clear hypothesis or enough traffic to trust the result.

How I work

1. Audit and tracking setup. I audit your accounts and fix tracking first. No optimisation works on bad data.
2. Launch and optimize. Campaigns go live with clear tests. I cut what wastes spend and double down on what converts.
3. Scale and report. Budget moves to winners. You get a plain-English report on ROAS, CPA and next steps.

Results

• Vivaly: 52% lower cost per enquiry
• AI Taggers: 3x more qualified sample requests
• Australian Credit Solutions: 45% lower cost per free assessment