Meta Ads specialist in India

Facebook and Instagram funnels that turn cold audiences into paying customers. I'm Raj Dubariya, a freelance performance marketer in Ahmedabad, Gujarat, India with 6+ years of hands-on experience.

Meta Ads reach people on Facebook and Instagram before they start searching. That makes them strong for building demand, launching new offers and bringing back visitors who did not convert.

I structure accounts as a funnel: prospecting for new audiences, retargeting for people who showed interest, and retention for existing customers. Each stage gets its own audience, creative and goal.

What's included

• Facebook and Instagram funnels from cold audience to purchase
• Retargeting for visitors who browsed but did not convert
• Creative testing with clear hypotheses
• Plain-English reporting on ROAS and CPA

Who this is for

• E-commerce and lead generation brands with visual products or a clear offer.
• Businesses whose Google demand is limited and who need to create demand instead of capturing it.

How I measure success

• ROAS, cost per lead and cost per purchase by funnel stage.
• Creative-level results such as hook rate and click-through rate in early tests, then CPA or ROAS for full concepts.

Common mistakes I fix

• Running one audience and one ad, then concluding Meta does not work.
• Not excluding past visitors and customers from prospecting campaigns.
• Letting creative fatigue build instead of testing fresh angles regularly.
• Relying on the Pixel alone when the Conversions API would give Meta better data.

How I work

1. Audit and tracking setup. I audit your accounts and fix tracking first. No optimisation works on bad data.
2. Launch and optimize. Campaigns go live with clear tests. I cut what wastes spend and double down on what converts.
3. Scale and report. Budget moves to winners. You get a plain-English report on ROAS, CPA and next steps.

Results

• Vivaly: 52% lower cost per enquiry